Mature female characters are twice as likely as men to be defined by narratives focused on physical aging or cosmetic procedures.
There is a massive "blind spot" between what mature women spend and what they see on screen.
Writing a new narrative for women in midlife on the big screen
New 2025 research from the Geena Davis Institute highlights how Hollywood handles midlife:
Mature female characters are twice as likely as men to be defined by narratives focused on physical aging or cosmetic procedures.
There is a massive "blind spot" between what mature women spend and what they see on screen.
Writing a new narrative for women in midlife on the big screen
New 2025 research from the Geena Davis Institute highlights how Hollywood handles midlife: