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By late 2023, Hill announced she was closing her brands to focus on her mental health and return to content creation.
Her namesake makeup brand, owned by Forma Brands (which filed for bankruptcy), officially closed on January 31, 2024 . jaclyn
Her 2017 collaboration with Morphe sold over one million units by its first year, solidifying her status as a "beauty guru queen". The Entrepreneurial Turmoil By late 2023, Hill announced she was closing
In April 2024, Hill and her husband Jordan Torrey moved to California. She recently underwent a procedure to dissolve her facial fillers and has shifted her content primarily to short-form videos on TikTok and Instagram , often featuring Amazon and Walmart affiliate links. The Entrepreneurial Turmoil In April 2024, Hill and
Hill began her YouTube channel in 2011, quickly gaining fame for her celebrity-inspired looks, particularly those of the Kardashians. Her influence peaked through historic collaborations:
Hill later launched a loungewear brand (Koze) and a jewelry line (Jaclyn Roxanne). Both faced criticism, including allegations of stealing a name from a smaller creator for Koze and design-theft claims for her jewelry. A New Era: Closure and Relocation
Despite her success, Hill's ventures into independent brand ownership were marred by logistical and public relations failures.
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