Chopard Instant

(1985) : A teenage Caroline Scheufele (now Co-President) sketched a clown with diamonds in its belly. Produced in secret with her father's support, it became the brand's first official jewelry piece. Happy Sport

Under the Scheufele family, Chopard introduced designs that defined modern luxury: Happy Diamonds Chopard

By 1963, the brand was in crisis. Paul-André Chopard, the founder's grandson, had no heirs interested in the business and only five employees remaining. Meanwhile, Karl Scheufele III, a German goldsmith from Pforzheim, was searching for a Swiss manufacturer to expand his own jewelry business. (1985) : A teenage Caroline Scheufele (now Co-President)

The two met in Geneva on a Sunday morning. They bonded instantly over their shared passion for craftsmanship. Within just 30 minutes, they struck a deal that saved the brand. Scheufele didn't just buy a factory; he committed to restoring the Chopard name to its former glory while keeping the family-owned spirit alive. Iconic Innovations Paul-André Chopard, the founder's grandson, had no heirs

In 1860, 24-year-old Louis-Ulysse Chopard, the son of a beekeeper, founded his workshop in Sonvilier, Switzerland. While most local farmers spent winters making parts for others, Chopard realized he could earn more by crafting finished, ultra-thin pocket watches. His reputation for precision grew so rapidly that he became a supplier for the Swiss Railway Company and even won over Tsar Nicholas II of Russia. The 30-Minute Handshake

(1993) : This was the first watch to combine a stainless steel case with floating diamonds, blending high fashion with everyday durability. Red Carpets & Racing Today, Chopard is synonymous with global cultural events: La Maison Chopard, Our History