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The "full story" could refer to Eric Ries's Lean Startup methodology, a construction story pole, or The Ries Brothers' music, which are explained in these sources. The Lean Startup centers on rapid experimentation and customer feedback for new businesses, while the story pole is a tool used in building to maintain accuracy with vertical measurements, and The Ries Brothers document their musical journey through live sessions. The Lean Startup | Eric Ries | Talks at Google