Your Strategy Needs A Strategy -

Avoid the "classical trap" of applying 5-year plans to unpredictable markets.

Mold the industry to your advantage by coordinating with a platform of partners and other players. Goal: Influence development in your favor. 5. Renewal: "Be Viable"

Focus on survival first—restructuring, cutting costs, and preserving capital—to clear a path for a future growth strategy. Goal: Free up resources to ensure long-term vitality. Strategic Steps to Proceed your strategy needs a strategy

Move away from long-term planning. Instead, rely on continuous experimentation and rapid adjustment. Goal: Serial temporary advantage. 3. Visionary: "Be First"

Predictable environments that are also "malleable"—meaning you have the power to create a new market or disrupt an old one. Avoid the "classical trap" of applying 5-year plans

See an opportunity and pursue it single-mindedly to build something that doesn't yet exist. Goal: Create or recreate an industry. 4. Shaping: "Be the Orchestrator"

Achieve a sustainable competitive advantage through scale and optimal market positioning. Goal: Efficiency and scale. 2. Adaptive: "Be Fast" Strategic Steps to Proceed Move away from long-term

Rapidly changing, unpredictable environments where industry leaders cannot control the rules (e.g., fashion or tech).