You Are A: Badass

By changing her subconscious beliefs, she transformed from a "frustrated forty-year-old" into a multimillionaire author and speaker. ⚡ Key Themes & "Stories" from the Book

Sincero refers to your ego and self-sabotaging subconscious mind as the "Big Snooze"—the part of you that wants to keep you safe and small.

Before becoming a world-renowned success coach, Jen Sincero describes her life as "pathetic." You Are a Badass

She worked as a freelance writer and in a rock band but felt she was just "going through the motions."

She decided to dive into the world of self-help and "spiritual" concepts (like the Law of Attraction) that she previously found "hokey." By changing her subconscious beliefs, she transformed from

The "story" of the book is that you are currently living a life dictated by "convenient excuses," and you must make a "non-negotiable decision" to change. What I'm Reading: You Are a Badass, Jen Sincero | Stories

If you are looking for the story behind Jen Sincero’s #1 New York Times bestseller, it is essentially a "rags-to-riches" transformation rooted in a major mindset shift. 📖 The Author's "Origin Story" What I'm Reading: You Are a Badass, Jen

She emphasizes connecting to "Source Energy" (also called God, The Universe, or The Force) to manifest the life you want.