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IP-rich companies are prioritizing "in real life" experiences, such as branded theme parks, live events, and immersive sports broadcasting that uses VR to place fans courtside. 3. Fandom and the Creator Economy

Engagement is deepening in niche spaces as audiences move away from corporate-feeling "mass media". xxx18hot,com,content,354621

AI tools are now used for high-stakes tasks like generating primetime filler scenes, automating footage tagging, and creating synthetic actors. such as branded theme parks

To combat unauthorized AI training, 2026 has seen a surge in "IPTech"—tools like invisible digital watermarking and blockchain-based provenance used to verify human authorship. 2. The Rise of "Micro" and Experiential Media automating footage tagging

Artificial intelligence has moved from a experimental phase to a core operational standard in 2026.