The industry is comprised of several core sectors that compete for consumer time and "expected utility"—the perceived value of an experience relative to its cost:
Industry Overview: The Shift to Digital The entertainment and media (E&M) landscape has undergone a radical transformation, moving from traditional broadcasting to a digital-first global ecosystem. By 2019, digital media products already captured more than 50% of the market share in consumer spending. Key Content Verticals The industry is comprised of several core sectors
: A high-engagement sector where the "cost per minute" of software often provides more utility than a standard two-hour movie. The industry is comprised of several core sectors