The Buy Box | Winning

Winning the (now officially called the Featured Offer ) is the most critical factor for success on Amazon , as it accounts for approximately 85% to 90% of all sales on the platform . When you "win" the Buy Box, your offer becomes the default choice for customers who click "Add to Cart" or "Buy Now". Core Eligibility Requirements

Before you can compete, you must meet these non-negotiable standards: winning the buy box