: For 43% of buyers , the ability to bring pets along is a "crucial factor" in choosing an RV over other travel methods.
: Approximately 22% of RVers have a household member working remotely, and over half of those people have performed work from their RV. who buys rvs
: The market is becoming more multicultural. About 32% of near-term intenders identify as African-American, Asian-American, Hispanic, or LGBTQ+. : For 43% of buyers , the ability
The profile of RV buyers has shifted dramatically, moving away from the traditional image of only retirees toward a . As of 2026, Millennials and Gen Xers have become the primary purchasers, with the median age of owners dropping to 49 years old and first-time buyers averaging around 32 years old . Who Is Buying RVs? Who Is Buying RVs
The reasons for buying have evolved from simple vacationing to holistic lifestyle choices: