Reached primarily through the MVMT and Olivia Burton brands. These buyers are heavily influenced by social media aesthetics, influencer endorsements, and price transparency.
Nearly 30% of revenue now comes from direct-to-consumer (DTC) sites like Movado.com, driven by features like AR try-on tools that appeal to digital natives. who buys movado watches
The primary buyers of the core brand—specifically those drawn to the iconic Museum Dial—are typically affluent professionals. Reached primarily through the MVMT and Olivia Burton brands
They value "quiet luxury" and timeless, minimalist aesthetics that avoid seasonal obsolescence. who buys movado watches
Age 35–65 with household incomes often exceeding $150,000 .