Who Buys Motorcycles Apr 2026

: An executive briefing from the USITC that contrasts the recreational U.S. market with the utility-based global market.

: The median household income for owners is roughly $62,500 , though association members often average higher, around $85,000 .

: A detailed one-sheet from Cycle Trader outlining buyer motivations, marital status, and household income, noting that 28% of buyers earn over $100k annually. who buys motorcycles

: The median age of owners has risen from 27 in 1985 to 50 in 2026.

: This comprehensive analysis by Riders Share provides current 2026 data on median rider ages, gender shifts, and the economic barriers preventing younger ownership. : An executive briefing from the USITC that

: A academic study available on ResearchGate that categorizes owners by psychological drivers like "self-expression" and "functional requirements". Demographic Highlights

: Women are the fastest-growing demographic, making up 19% of all owners and 26% of Millennial owners. : A detailed one-sheet from Cycle Trader outlining

: CivicScience investigates the "Millennial potential," finding they are more likely to be in the market for a first bike despite having lower average incomes.