Who Buys Jewelry [RECENT]

The traditional "waiting for a gift" model is fading. In 2026, report buying more jewelry for themselves than they did three years ago.

Premiumization: Why US Jewelry Revenue is Climbing as Units Fall who buys jewelry

: This group prioritizes sustainability and transparency . They are the main drivers of the lab-grown diamond (LGD) market, which is 80–90% cheaper and aligns with their ethical preferences. The traditional "waiting for a gift" model is fading

: The largest segment, increasingly focused on self-purchasing . By 2028, women are expected to command 75% of global discretionary spend , making them the primary drivers of the industry. who buys jewelry