Who Buys Engagement Rings -

Traditional roles are evolving, particularly within LGBTQ+ communities and modern heterosexual pairings.

These groups buy rings less frequently, often for second marriages or upgrades. Baby Boomers are the least likely to view an engagement ring as a "high importance" item, with only 1.3% ranking it as a top priority. 2. Financial Profiles who buys engagement rings

Buyers come from a wide range of economic backgrounds, though higher household incomes correlate with more frequent purchases. While men still make up the majority of

The profile of who buys engagement rings has shifted from traditional norms to a diverse landscape of generations, gender roles, and relationship types. While men still make up the majority of buyers at roughly , women now represent approximately 14% of the market . 1. Generational Demographics 3. Modern Gender & Relationship Trends

In 2025, the average spend on an engagement ring rose to $7,364 , a nearly 10% increase from the previous year. 3. Modern Gender & Relationship Trends