: Max Factor, a wig maker and makeup artist from Russia, moved to Los Angeles in 1914 to be near the budding film industry. He didn't just sell products; he actually coined the term "make-up."
: Actors originally used thick, cracking "greasepaint" that looked terrible on film. Factor invented "pancake makeup" in 1935 to help stars look realistic under harsh studio lights. where to buy costume makeup
If you are looking for professional-grade or specialty costume makeup, you can find it at several reliable retailers: Professional Makeup @ The Costume Shoppe : Max Factor, a wig maker and makeup
Before the early 1900s, makeup was largely considered "unladylike" and was mostly used by stage actors or socially marginalized groups. If you are looking for professional-grade or specialty
: Because women wanted to look like their favorite silver screen icons, Factor began selling "Society MakeUp" via mail-order forms in magazines, allowing a woman in rural America to get the same products used by stars in Hollywood. Where to Buy Costume Makeup Today
Buying costume makeup today usually involves a quick trip to a local megastore or an online click, but its history is a fascinating story of a Russian immigrant who turned "greasepaint" into a global phenomenon. The Hollywood Origin Story