: A qualitative research paper identifying how Wendy's uses humor and "sass" across Twitter, Facebook, and Instagram to create a distinctive brand identity. Digital Labor in Adult Entertainment
: This 2024 paper argues for more diverse and mature portrayals of older women in entertainment media to reduce societal stigma around aging. wendy mature porn
The Wendy's fast-food brand is a primary subject of media research due to its "roasting" of competitors and users, which researchers often characterize as a shift toward a more mature, bold, and humanized brand personality: : A qualitative research paper identifying how Wendy's
For research specifically focused on the "mature/adult" industry itself: : A Harvard Business Publishing case study that
: This case study examines a specific campaign where Wendy's reworked its Facebook page to target "boomer" users, successfully blending humor and mature audience engagement.
: A Harvard Business Publishing case study that evaluates the company’s transition from traditional advertising to an edgy, witty social media presence.
: This article explores how adult educators use entertainment media and popular culture to teach critical literacy and address equity issues in higher education. Case Studies on "Wendy's" Edgy/Mature Media Persona
