Walmart Buys Modcloth -

: We admire ModCloth’s long-standing commitment to size diversity and body positivity, values that will continue to lead the brand.

Walmart officially acquired , a leading online women’s fashion retailer known for its indie-vintage aesthetic and size inclusivity, in March 2017 . However, Walmart later sold the brand to Go Global Retail in late 2019 to refocus its e-commerce strategy. walmart buys modcloth

We are excited to announce that Walmart has acquired ModCloth, a pioneer in the digitally-native women’s fashion space. This move is a key step in our ongoing strategy to: : We admire ModCloth’s long-standing commitment to size

ModCloth will continue to operate as a standalone brand, maintaining its distinct indie identity while gaining the resources to scale. We are excited to announce that Walmart has

: ModCloth brings a loyal community of millennial shoppers and a unique, curated assortment.

Below are drafted posts tailored for different social platforms or internal communications.

: By integrating ModCloth into the Walmart e-commerce family (joining Jet.com, Hayneedle, and Shoebuy), we are better positioned to compete in the high-growth apparel market.