The film sharply contrasts the sterile, hyper-modern office spaces of Milan with the gritty reality of the marginalized.
The narrative follows Eugenio Ronconi (Pozzetto), a wealthy industrialist paralyzed by the fear of losing his fortune. His solution is paradoxical: to survive poverty, he must first experience it. This "preventive destitution" reveals a core 80s neurosis—the realization that in a consumerist society, identity is inextricably linked to capital. By voluntarily descending into the slums of Milan, Eugenio attempts to "immunize" himself against the trauma of loss. Social Masking and the Milanese Underworld Un povero ricco (1983)
: Known for blending erotica with social satire, the director uses the chemistry between Pozzetto and Muti to soften the film's sharper critiques of the Italian class system. The film sharply contrasts the sterile, hyper-modern office
: Eugenio's transformation into "Eugeni" involves more than just changing clothes; it involves unlearning the language of power. The humor arises from his clumsy attempts to blend into a world that operates on survival rather than strategy. : Eugenio's transformation into "Eugeni" involves more than
: The film benefits from Pozzetto’s unique "deadpan" style, which highlights the absurdity of the protagonist's logic.
