/toyota Now

What exactly makes this brand a global powerhouse? Let’s dive into the history, the culture, and the future of the automotive giant that changed the way we drive. A History Built on Innovation

The name was changed from "Toyoda" to "Toyota" because it takes eight strokes to write in Japanese, and eight is considered a lucky number. /toyota

The Toyota Legacy: Why Reliability Never Goes Out of Style Whether you’re a daily commuter or a weekend adventurer, the name likely brings one word to mind: reliability . Since its humble beginnings as a division of Toyoda Automatic Loom Works in 1937, Toyota has grown from an underdog to the world’s largest automobile manufacturer. What exactly makes this brand a global powerhouse

Empowering employees at every level to stop the production line if they spot a problem. The Toyota Legacy: Why Reliability Never Goes Out

This dedication to quality is why are still on the road today. Leading the Charge into the Future