To solve the world's toughest problems—or just your own—you have to be willing to be a "Freak." Here’s how to start retraining your brain based on their unconventional blueprint. 1. The Three Hardest Words: "I Don't Know"
We’re taught from a young age that "quitters never win," but Levitt and Dubner argue that quitting is often the most rational thing you can do. Sunk costs (the time or money you've already spent) shouldn't dictate your future. Quitting what doesn't work frees up your resources to find what does. Think Like a Freak
Adults are weighed down by "conventional wisdom" and preconceived notions about how the world should work. Children, however, are naturally curious and uninhibited. By "thinking small" and asking the "silly" questions adults ignore, you can often find the root cause of a massive issue that everyone else missed. 3. It’s All About the Incentives To solve the world's toughest problems—or just your