: Built on a deep, ice-dark bass and a haunting Turkish vocal sample , the track creates a "night time is the right time" atmosphere.
The official video, directed by Sam Pilling , is a masterclass in voyeuristic cinematography. The Weeknd - Often (NSFW)
: A surreal, high-end hotel room where an after-party seemingly never ends. : Built on a deep, ice-dark bass and
When Abel Tesfaye released the NSFW music video for "Often" in 2014, it didn't just promote a single; it solidified the "nocturnal" aesthetic that would define an entire era of R&B. 1. The Sound of "Exhausting Luxury" When Abel Tesfaye released the NSFW music video
: The track produced one of his most iconic flexes: "She asked me if I do this every day, I said, 'Often'" .
: Critics have noted that while the lyrics brag about sexual prowess, the delivery makes the lifestyle sound like an "absolutely exhausting burden". It captures that 3 a.m. nihilism where excess meets emptiness. 2. Visual Storytelling: Sam Pilling’s Hotel Noir
Musically, "Often" sits at the perfect intersection of his underground Trilogy roots and the polished pop success of Beauty Behind the Madness .