The Brand Gap [ 720p 2024 ]
True innovation is anything that "scares the hell out of everybody else" because it is untried and unsafe. 5. The "Five Disciplines" Health Check
If you can't use the word "ONLY" honestly, you are competing on features rather than identity. 4. The "Zag" Interactive Quiz The Brand Gap
This feature helps define a "charismatic brand"—one that people believe has no substitute. True innovation is anything that "scares the hell