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: Strategies are not static; they must be continuously modified to adapt to shifting market conditions and environmental changes.

: The primary goal of a strategy is to create a unique and sustainable edge over rivals by maximizing an organization’s strengths.

Expert Roger Martin and other researchers highlight unique cognitive features of strategic thinking: What is Strategic Thinking?. The Four Key Characteristics

: A key feature is the high-level decision-making regarding how limited finances, personnel, and time are distributed to achieve long-term objectives.

: Strategic decisions are often made under high uncertainty and carry significant risk because they involve long-term forecasts.