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Fiat has consistently partnered with global celebrities to imbue the 500 with personality and premium appeal: Ad of the Day: Fiat 500 - ADWEEK

: Directed by Martin Werner , this cinematic spot features Leonardo DiCaprio attempting to convince a skeptical chauffeur of the car’s ecological benefits. The soundtrack includes a rediscovered original song from Federico Fellini’s La Dolce Vita . spot_nuova_500

: This 2011 campaign introduced the tagline "Simply More," defining the car as "everything you need and nothing you don't." The lead spot, "Drive-in," used Elvis Presley's "Jailhouse Rock" to link the brand's 1957 origins to its modern revival. Fiat has consistently partnered with global celebrities to