: To find and "save" Lenses for free, tap the magnifying glass icon while your camera carousel is active. You can favorite Lenses to keep them in your carousel, though there is a limit to how many you can save.
: If you want to learn how to design your own instead of buying them, you can purchase physical resources like the Creator's Guide to Snap Inc.'s Lens Studio available at retailers like Turner Bookstore or Barnes & Noble . For Businesses & Brands
: This subscription tier costs approximately $8.99 per month. It grants access to hundreds of exclusive Lenses and AR games not available to standard users. You can subscribe by going to your Snapchat+ page and selecting the "Lens+ Monthly" or "Snapchat+ Platinum" options.
Businesses can purchase custom Lenses or pay to promote existing ones to a wider audience.
To "buy" a Snapchat Lens, your options depend on whether you are an individual user looking for exclusive content or a business seeking a custom branded experience. For Individual Users
Snapchat does not have a traditional "store" where you buy individual permanent Lenses. Instead, you can access premium and exclusive content through subscription models or free exploration.
