: The combination of Marriott Rewards and Starwood Preferred Guest (SPG) created a massive loyalty base of nearly 110 million members by year-end 2017. Financial Growth :

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: Rose significantly from $808 million in 2016 to $1.46 billion in 2017.

: Merging two massive corporate cultures and diverse tech systems (like reservation platforms) posed operational risks.

: Jumped 32.7% in 2017 to $20.45 billion following the integration.

: Increased exposure to luxury segments through Starwood brands like W and St. Regis made the company more sensitive to economic cycles.

: The acquisition of Starwood in late 2016 gave Marriott control of 30 brands and over 1.1 million rooms across 100 countries.