The company's major pivot toward pop culture came from a stroke of luck and savvy licensing:
: Beyond Harry Potter , they hold licenses for major properties like The Lord of the Rings , DC Comics , Game of Thrones , Jurassic Park , and Minecraft . shopnoblecollection
: In 2017, they opened their first (and currently only) standalone retail store in Covent Garden, London . The company's major pivot toward pop culture came
The story of The Noble Collection (often referred to by its URL, ) is a journey from importing historical replicas to becoming one of the most prominent creators of officially licensed movie memorabilia in the world. The Origin: From History to Fantasy The Origin: From History to Fantasy : They
: They sold a Katana-style sword that closely resembled one used in Highlander: The Series . After sales skyrocketed, the company quickly secured an official license to develop and sell authentic swords for the series.
After over 30 years, the company remains a leader in the industry, recently updating its logo in 2025 to reflect its growth while keeping its iconic griffins.
Founded in in Dulles, Washington D.C., The Noble Collection originally established itself as an importer of high-quality historical replicas from Spain, such as medieval swords, armor, and shields. While these items were not exclusive to them, they set themselves apart through "portrait-quality" photography in elegant catalogs that highlighted fine craftsmanship.