Scottish influencers are seeing massive growth, particularly those focusing on authenticity and local heritage:
The Scottish youth media landscape in 2026 is defined by a shift toward , niche creator communities , and a surge in homegrown digital content . Scottish teens are increasingly moving away from traditional broadcasting, with 73% of Gen Z now discovering new content primarily through social media platforms like TikTok and YouTube. Streaming & TV: "Made in Scotland" Highlights
: A leading voice for cultural news, showcasing Dundee to a global audience. Key Media Habits in 2026 2026 Digital Media Trends | Deloitte Insights
A wave of Scottish-centric productions is hitting screens in 2026, many featuring young talent and local settings:
: A Glasgow-born TikToker whose upbeat humor and relatable anecdotes have built a massive following among 18–24-year-olds.
: The original creators are reportedly launching a new series in 2026, with the producer also heading a new training initiative for young Scottish filmmakers through a Sean Connery charity .
Scottish influencers are seeing massive growth, particularly those focusing on authenticity and local heritage:
The Scottish youth media landscape in 2026 is defined by a shift toward , niche creator communities , and a surge in homegrown digital content . Scottish teens are increasingly moving away from traditional broadcasting, with 73% of Gen Z now discovering new content primarily through social media platforms like TikTok and YouTube. Streaming & TV: "Made in Scotland" Highlights
: A leading voice for cultural news, showcasing Dundee to a global audience. Key Media Habits in 2026 2026 Digital Media Trends | Deloitte Insights
A wave of Scottish-centric productions is hitting screens in 2026, many featuring young talent and local settings:
: A Glasgow-born TikToker whose upbeat humor and relatable anecdotes have built a massive following among 18–24-year-olds.
: The original creators are reportedly launching a new series in 2026, with the producer also heading a new training initiative for young Scottish filmmakers through a Sean Connery charity .