Major U.S. carriers are currently utilizing BOGO or "100% off" models, primarily targeting the high-end S26 series:
Instead of a second phone, Samsung and global retailers are frequently offering "Gift with Purchase" (GWP) bundles that function as accessory BOGOs: samsung galaxy buy 1 get 1 free
: Retailers like EE and Carphone Warehouse have offered a free Galaxy Tab A9+ with the purchase of an S25/S26 or a Galaxy Watch7 with an S25 Ultra. Major U
: Buying directly from the Samsung Official Store currently favors instant trade-in credits (up to $720 for the S26 Ultra) rather than true BOGO phone offers. The best cell phone deals for April 2026 - TechRadar The best cell phone deals for April 2026
: Uniquely, some current Verizon deals for the Galaxy S26 Ultra do not require a trade-in, making it a high-value entry point for new customers.
The current "Buy 1, Get 1 Free" (BOGO) landscape for Samsung Galaxy devices is dominated by major mobile carriers rather than direct retail discounts. Following the February 2026 launch of the flagship Galaxy S26 series , carriers like Verizon and T-Mobile have introduced high-value offers to drive new line activations and long-term subscriptions. Current "Free" Smartphone Offers
: For a limited time, T-Mobile is offering a "free" Galaxy S26 Ultra (up to $1,300 value) or S26+ (up to $1,100 value).