[s3e1] Start Spreading The News Apr 2026

: The episode explores the disconnect between BoJack's public success and his internal misery. He struggles with the fact that he was digitally replaced in the film Secretariat , meaning the performance receiving praise isn't technically his own.

BoJack travels to New York City to promote his "dream film" under the strict guidance of Oscar-winning publicist . While the press tour is designed to position BoJack for an Academy Award, he finds the endless cycle of repetitive interviews exhausting and superficial. [S3E1] Start Spreading the News

: Reviewers on IMDb and Reddit highlight the episode's exploration of whether "telling yourself to be happy" is enough to actually be happy. : The episode explores the disconnect between BoJack's

: BoJack is still deeply haunted by his actions in New Mexico during the previous season. During a drug-and-alcohol-fueled evening in New York, he accidentally confesses a "terrible thing" he did to a journalist, potentially jeopardizing his entire Oscar campaign. Subplots : While the press tour is designed to position

is the first episode of the third season of the Netflix adult animated series BoJack Horseman , which originally aired on July 22, 2016. The episode sets a somber but satirical tone for the season, following BoJack as he navigates the high-stakes press circuit for his new film, Secretariat . Plot Summary