: Popular styles include "Old Money," "Y2K," and a "preppy" school-inspired look featuring pleated skirts and blazers paired with chunky boots or sneakers. There is also a rising focus on niche Russian fashion brands and vintage aesthetics.

: Modern Russian youth are increasingly characterized by a desire for self-realization and finding unique identity rather than just mass consumption.

: DIY content and "offline" hobbies like knitting, pottery, and candle making have become significant for relaxation and social status. Entertainment & Leisure