2026 marks the deepening of a new investment cycle, following a 22% increase in transaction volumes from the 2023 trough. 2. Leading Brands & Guest Satisfaction (2025–2026)
Rising labor and operational expenses remain a significant challenge, keeping gross operating profit per available room (GOPPAR) at approximately 90% of 2019 levels . Results found: hotel
Total global hotel guest spending is expected to reach nearly $805 billion , a 1.7% increase from 2025. 2026 marks the deepening of a new investment
