Everything is expressed in counts, percentages, or measurements.
Simply painting a picture of "what is." For example, identifying the most popular streaming platforms among teenagers. 3. Turning Data into Insight with Statistics
Quantitative research focuses on objectivity. It seeks to answer "what," "when," and "where" by measuring variables and testing theories using numerical data. Quantitative and statistical research methods :...
By studying a large, representative group, researchers can generalize their findings to the entire population.
Examining the relationship between two variables—like the link between study hours and exam scores—without trying to change them. often using a control group.
Once you have your numbers, statistics act as the "engine" that powers your analysis.
Tracking the same group of people over an extended period to observe changes or trends over time. Everything is expressed in counts
The "gold standard" for proving cause-and-effect. You manipulate one variable (like a new drug) to see how it affects another, often using a control group.