: Drawing on Freud’s theories of the unconscious, Bernays suggests that people are driven by irrational impulses and "group minds". By targeting these hidden desires, a propagandist can elicit automatic responses from the public. Key Highlights
First published in 1928, Edward Bernays' Propaganda (often subtitled in French as Comment manipuler l'opinion en démocratie ) remains a chillingly relevant manual for understanding modern influence. Bernays, the nephew of Sigmund Freud, is widely considered the "father of public relations" and this work serves as his unapologetic manifesto for the "engineering of consent". Core Arguments Propaganda : Comment manipuler l'opinion en dГ©m...
For more in-depth analysis or to purchase, you can check retailers like Amazon or Indigo. Propaganda by Edward L. Bernays | Goodreads : Drawing on Freud’s theories of the unconscious,