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Generative AI is being used to improve audience intelligence , helping media companies target granular segments like "legacy holdouts" with more relevant content recommendations.

Older audiences are characterized by a preference for established formats, though their "digital wariness" is fading as interfaces become more accessible. pornfree granny

TMT Predictions 2026: The AI gap narrows but persists - Deloitte Generative AI is being used to improve audience

Older audiences are particularly vulnerable to AI-generated misinformation and deepfakes . The spread of synthetic media on social platforms remains a significant concern for maintaining public confidence in digital content. 4. Summary Table: Content Preferences by Segment Segment Type Key Preferences Primary Barriers Digital Traditionalists The spread of synthetic media on social platforms

Consumption of news remains a daily ritual. Interestingly, even in this demographic, there is a gradual shift toward social video for news consumption , mirroring a global increase from 52% to 65% since 2020. 3. Technological Impact & Risks Technology is both a bridge and a barrier for this segment.

Content creators are tailoring media to match the specific values and expectations of older viewers.