Pepe has been a staple of the Romanian music scene since his days with in the late 90s. "Iubesc" succeeds because it stays true to his flamenco-inspired roots while embracing the collaborative, multi-generational trend of modern pop. It’s a celebration of resilience that invited fans into his personal world at a pivotal moment in his career. Pepe - Iubesc (Videoclip Oficial)
: The addition of Theo Rose and Alessandra brings a modern vocal texture that complements Pepe’s signature Latin energy. The Lyricism of "Iubesc" Pepe - Iubesc (Videoclip Oficial)
: The video was filmed at the elegant Ballroom Le Château in Bucharest, providing a regal and sophisticated backdrop that matches the song's grand emotional scale. Pepe has been a staple of the Romanian
: Produced under the Pepe Latin Music label, the track features arrangements by Omar Secada Dihigo and mixing/mastering by Alex Truta. Pepe - Iubesc (Videoclip Oficial) : The addition
What makes this specific track stand out is its personal nature. The song features Pepe (born Ionuț Nicolae Pascu) performing alongside his daughter, , and popular Romanian artists Theo Rose and Alessandra .
The lyrics, penned by Pepe himself, transition from a place of sadness—describing a soul that was once "a tear and a wound"—to a state of pure happiness.
: The inclusion of Rosa adds a layer of authenticity to the lyrics, which focus on finding light and "miracles" after difficult times.