People — Who Buy Clothes

Clothing is often more than just a functional need; it is tied to identity and emotion.

Consumers often experience a "dopamine spike" during three stages: when they click "purchase" online, when the item arrives, and sometimes even when they return it.

Shoppers prefer the internet for its ease of use, wider selection of deals and coupons, and the ability to shop from home without the stress of fitting rooms.

A growing segment of shoppers is moving away from "fast fashion" due to environmental and ethical concerns. My secret to being well-dressed - The Sydney Morning Herald

Many people purchase clothes for a "fantasy" version of themselves—imagining they are the type of person who goes on cruises, attends black-tie events, or goes camping, even if those activities aren't part of their current lifestyle.