Pay Per Views -

: Top fighters like Conor McGregor or Dustin Poirier earn "pay-per-view points," which can turn a standard fight purse into an $18 million payday.

Pay-per-view (PPV) is a specialized telecast service where viewers pay a one-time fee to watch a single, high-stakes event, rather than a recurring subscription fee. This model has long been the backbone of combat sports and professional wrestling, turning massive "main events" into some of the most profitable nights in entertainment history. How Pay-Per-View Works Pay Per Views

: The event is broadcast on a specific channel or platform that is unlocked only for paying customers. : Top fighters like Conor McGregor or Dustin

: Users often have a limited time—sometimes 24 to 48 hours—to view the content if it's rented rather than purchased. The Evolution of the PPV Landscape How Pay-Per-View Works : The event is broadcast

: Promotions like AEW and UFC still largely rely on the classic pay-per-view model for their biggest events. UFC, for instance, frequently charges nearly $75 for its numbered events.

: Platforms like Prime Video and YouTube now host PPV boxing matches and battle rap events, moving the business entirely away from traditional cable boxes. Why the Model Persists

: PPV allows creators to keep a higher percentage of the earnings without sharing hefty commissions with third-party streaming giants. Notable PPV Events Significance WrestleMania Revolutionized the business model in 1985. Poirier vs. McGregor 3 One of the highest-selling UFC events in history. The One (Mayweather vs. Canelo) A landmark boxing event for pay-per-view buys.