Nwoxxxcollectionv530mp4

Their "real-world" style, including white-and-black spray-painted logos, revolutionized merchandise sales and fan identification.

The storyline drove ratings to historic heights for WCW, allowing it to dominate WWE in the ratings for 83 consecutive weeks. 3. Bloat, Splits, and Downfall (1997-2000) NWOxxxCOLLECTIONv530mp4

Here is an analysis of the rise, impact, and inevitable fall of the nWo: 1. Their "real-world" style

The nWo began when WCW outsiders Scott Hall and Kevin Nash (formerly of WWE) invaded WCW television, claiming they were "taking over". including white-and-black spray-painted logos

The nWo made being a "bad guy" cool, paving the way for anti-heroes like Steve Austin in the WWF.