Terms like "DIY," "how to," or "training".
You have "cheap" as a negative, but you are trying to bid on "cheap accounting services". Quick Visualization Tips for Excel How To Create A NEGATIVE Keyword List For Google Ads Negative keyword report(1).xlsx
Terms like "salary," "careers," or "hiring". Terms like "DIY," "how to," or "training"
Use a simple chart to show where your ads are showing up vs. where they should be. Terms like "DIY