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: A 2025 study found that menopause—a reality for millions of women—appeared in only 6% of top-grossing films over 15 years, usually as a joke rather than a meaningful plot point.

The landscape for women over 40 in entertainment is currently defined by a "double standard of aging," where rising visibility for a few stars contrasts with persistent industry-wide marginalization. While recent years have seen high-profile successes for mature actresses, systemic data reveals a "steep drop-off" in roles for women once they pass age 40.

Scholars and critics have identified three primary ways mature women are currently portrayed:

This research summary explores the evolving representation of mature women in entertainment and cinema, synthesizing data from 2024 through 2026.

: In 2025, 60% of major female characters were in their 20s or 30s, while 60% of male characters were in their 30s or 40s. Only 16% of major female roles were for women in their 40s.