In 2023, only three major films featured a woman aged 45 or older in a leading role, compared to 32 films for men in the same age bracket.
Women over 40 make up a quarter of the global population and drive roughly 80% of household purchase decisions, creating a massive "silver economy" that the industry is only beginning to tap into. Persistent Challenges naked blonde milf
Women over 50 are four times more likely than men to be portrayed as "senile" and are frequently depicted as physically frail or unattractive. In 2023, only three major films featured a