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is a 2007 meta-horror-comedy film directed by and starring B-movie icon Bruce Campbell . In the film, Campbell plays a fictionalized, cynical version of himself—an alcoholic has-been living in a trailer—who is kidnapped by a group of small-town residents. Mistaking his movie heroics for real-life skills, they enlist him to defeat an ancient Chinese deity named Guan-Di , who is terrorizing their town. Key Features and Production Details DVD Review: “My Name Is Bruce” - Popdose