: Illusionist Zach King holds the record for the most-watched short video, with his "Magic Ride" reaching over 2.3 billion views as of early 2025.
: Saturday is considered the best day to post, closely followed by Monday. Most viewed
To achieve high view counts in 2026, research from Buffer suggests the following optimal posting windows: : Illusionist Zach King holds the record for
: The single best time is Sunday at 9 a.m. , while the most consistent high-engagement window is between 6 p.m. and 11 p.m. . Most viewed