Media Buying Terminology -

: The designated start and end dates for your advertising campaign. Pricing & Performance Models

Securing ad space ranges from direct, human negotiation to automated, instant bidding. : Buying ad space directly from a publisher.

: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period. media buying terminology

: Using automated technology and AI to purchase digital ad space.

: A ratio of revenue earned for every dollar spent on advertising. Buying Methods : The designated start and end dates for

: Content streamed via the internet (OTT) on connected devices (CTV) like Smart TVs.

These terms measure the breadth and depth of how your ads are seen. : The percentage or total number of unique

: Demographic clusters used for targeting, such as "16-34 Men". Media Strategy Frameworks Media Buying - Quantcast