: Acts as a "learning hub" and entertainment source. Approximately 85% of adults aged 50–64 and 64% of those 65+ use YouTube for DIY, health tips, and educational content.
: Streaming has crossed the threshold into the dominant medium for this demographic, with 65% of those 65+ now using streaming platforms regularly—surpassing cable and satellite for the first time. mature xxx likes
: Remained a top social platform with 72%–74% regular usage among those over 50. : Acts as a "learning hub" and entertainment source
YouTube and Facebook are the "media backbone" for mature audiences, though other platforms are gaining traction. : Remained a top social platform with 72%–74%
: Platforms like Instagram (40%) , TikTok (30%) , and WhatsApp (30%) saw significant year-over-year increases in adoption among the 50–64 age group by 2026. Top Content Trends & Popular Shows
Older adults are the most dedicated viewers of long-form video, with watching at least two hours of television daily.