: Digital spending is the primary engine of growth, with digital E&M spending historically growing at double-digit rates (e.g., 12.2% CAGR ) as consumers move away from traditional media products.

The global entertainment and media (E&M) market is currently experiencing steady growth, driven by a rapid shift toward digital consumption and mobile-first content delivery.

: The movies and entertainment segment remains a dominant force, projected to reach $202.9 billion by 2033 .