Unlike government-funded programs, Mars One intended to raise billions through global media rights, sponsorships, and a massive reality television event documenting the selection, training, and lives of the settlers.
Mars One launched a global call for applicants in 2013, receiving over from 140 countries.
The "Mars One" project (often referred to in high-definition media context as "Mars One HD" due to its planned 24/7 reality TV broadcast) was a private spaceflight initiative by a Dutch non-profit to establish the first permanent human settlement on Mars. Proposed in 2012 by Bas Lansdorp, the mission gained global notoriety for its plan to send crews on a one-way trip to the Red Planet, meaning settlers would live and die there without the possibility of returning to Earth.
The plan relied on existing technologies rather than developing new hardware. They initially engaged Lockheed Martin to study a lander based on NASA’s Phoenix mission and SSTL for communication satellites. The Selection Process
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