Mainstream Mediabuy -

: Global CTV ad spend is expected to reach $46.3 billion by 2026, with 18–25% annual growth as streaming definitively overtakes linear TV.

: A massive growth area, projected to hit $198 billion by 2030 , with mobile gaming currently holding a 56.5% market share. Strategic Shifts for 2026 8 media buying and strategy predictions for 2026 - Ad Age Mainstream Mediabuy

: Roughly 90% of display advertising transactions in developed markets are now programmatic. Programmatic buying is expected to account for 74% of total open web revenues. : Global CTV ad spend is expected to reach $46

: Forecasted to hit $1.1 trillion in 2026, a 5.1% increase from the previous year. Mainstream Mediabuy