"Madmamas" (or ) is a family and social media brand led by Veronica Merritt , who gained fame on platforms like TikTok and YouTube for having 12 children with all their names beginning with M, A, or D.
: The central figure who films and manages the family's social media presence. madmamas
: Older children often featured as "favorites" or primary helpers. "Madmamas" (or ) is a family and social
: Veronica's ex-husband and father to several of the children, whose presence in the home has been a major point of criticism due to his past legal record. color-coding her children's belongings
: Much of her content originally focused on grocery hauls, color-coding her children's belongings, and managing a large household on a tight budget.